Cons: The lengthy survey you must complete before you sign up.
It is 100s of questions long and asks many probing questions about religion and moral views.
Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).
One 5ft 10in friend reports she saw only 400 potential men to browse when she logged in to
However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!
When she reduced her height to 5ft 9in, that rocketed to almost 2,000.
A full 1,600 men would have unknowingly discounted this amazing person because of 2.5cm of extra leg length – and she would have continued to find internet dating limited and unsuccessful.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.